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Hoe moeten marketeers hun campagnes evalueren?

augustus 17, 2023 By admin

Controleren of het volledige budget voor de campagne is gebruikt of slechts een gedeelte daarvan
Zich richten op de slechtst presterende advertenties, de frequentie ervan beperken en de advertenties daarna opnieuw evalueren
Een analyse uitvoeren van de lifetime value om te bepalen wat het effect is op statistieken voor merkimpact
Controleren of het resultaat beter of juist minder is dan een specifieke doelstelling

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